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Ken Gronbach: Business

Futurist, Demographer and Generational Marketing Expert

Ken Gronbach is a highly regarded Futurist, Demographer and Generational Marketing Expert. He is a much sought after keynote speaker and consultant. Ken Gronbach’s perspectives are common sense, long term, very macro and very big picture. In a world where important decisions are diminished by shortsighted goals and quarterly reports, this caliber of accurate insight is an anomaly. Ken Gronbach carefully analyzes his client’s current position. He then takes them on a journey three, five and ten years into the future with forecasts of how their business or organization will be influenced by shifting demography. He does so with uncanny accuracy. This Spiral Story interview focuses on his work as explained in his book, Common Census, and the impact of Demography in business.

Episode Title (New one each week)


1: How Generational Marketing Effects You (12:02)
2: Finding the Sweet Spot (13:20)
3: Money Alone Won't Keep Employees (11:41)
4: 101 Dalmatians and Levi Strauss (14:27)

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Additional Resources
http://www.kgcdirect.com/txt/home.html
http://en.wikipedia.org/wiki/Demography
http://www.whitehouse.gov/fsbr/demography.html
http://www.ssc.wisc.edu/cde

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Community Comments

Well... I fall in the generation X dem., but I'm certainly not lazy, although I know people who fit this profile just right. They're not only lazy, but also "young and restless" set out to reinvent the wheel (in marketing that is, which is my area). Gen X has no respect for the past and wants to do things their way, no matter what others have done successfully or not in the past. I see very clearly, though, the power of research and knowing the make up of the market. We often tend to believe other people are like us, when in fact, if you look at any decent piece of research, you're almost in shock in disbelief. The power of knowing the demographics and make up of the market is undeniably important in marketing.....By Katia, Jan 9 2007

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